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Hello!
In a few past posts in TDS, I've looked at some of the companies which sponsored Maverick during its original US network run, such as the Ideal Toy Corporation and Peter Paul.
I just stumbled upon yet another Maverick sponsor--The Keystone Camera Company. Not only did Keystone advertise on Maverick, they used a pic of Jack Kelly as Bart Maverick on the back of the playing card shown below to promote their sponsorship:
According to Sponsor magazine, Keystone advertised on Maverick and other series such as Adventures In Paradise in the months leading up to Christmas in 1961. Their prime-time campaign was Keystone's first foray into network advertising and targeted 125 major TV markets.
Keystone joined Ideal, Peter Paul, Maytag, Brillo and Schick in sponsoring Maverick during the Fall of 1961. Of course, the primary sponsor of Maverick remained Kaiser Industries, which plugged its aluminum and Jeep products throughout the show's run.
What's next in TDS? Please stay tuned and find out! :)
Howdy Everyone!
I finally captured a Kellectible I've been chasing since I first became interested in Jack Kelly and Maverick :
It's a cardboard display box which once held 24 "Mounds" and "Almond Joy" candy bars. I've actually had several chances to buy items like this one, but the cost was always pretty steep for an empty box. I finally found one for a "sweet" price. :)
Why is Bart Maverick on the box? Because the Peter Paul company sponsored Maverick during its 1961-'62 season. A blurb in the 6/26/1961 issue of Sponsor (a TV/radio advertising trade publication) explains:
Here are a couple of Mounds and Almond Joy commercials from 1961:
Can you believe these candy bars were only $.10 back in the day? The last time I got a Mounds out of the vending machine at work it cost $.95!
But, they are still "indescribably delicious":
By the way, the gal on the box with Bart is "Pinky Pinkham" (Dorothy Provine) from The Roaring 20's series. You may remember Bart and Pinky dancing a mean Charleston in this previous TDS post.
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