"Biggest Sunday Audience" :)

 

Hi!

 

The picture quality of this ad with Jack Kelly from a 1959 Amarillo, Texas, newspaper is terrible, but I still wanted to share it with you.

 

They say everything is bigger in Texas, and that was true of the audience size for Maverick in Amarillo.

 

"Some Programs Win Awards! Others Win Audiences! Some Win Both!" the ad trumpets. 

 



It notes that Maverick was named "Best Western" by the Television Academy of Arts and Sciences. Maverick also had the "Biggest Sunday Audience", according to the American Research Bureau.

The ad sums it all up: "TONIGHT, More Amarillo Residents Will Watch Maverick Than ANY Other Sunday Program on ANY Station!"

Of course, now we can watch Maverick on Sunday, Monday or any other day of the week. But, it's still nice to see that it was the "king" of its timeslot and "aces" with the audience back in the day. ;)

Please stay tuned for more about our favorite Maverick in TDS!