Three Days of "Night" Pt. III

And finally, the U.S. pressbook for The Night Holds Terror:

It contains 16 oversized pages of newspaper ads, blurbs and suggested publicity campaigns for the film.

The campaigns--like the ads--play upon the audience's fear of being victimized by juvenile delinquents and other criminals. The intro page states:

"'NIGHT' HOLDS SHOWMANSHIP--Title and theme of The Night Holds Terror make the film an exploitation 'natural' in this time of increasing headline concern with juvenile delinquency and crime. The Night Holds Terror can hit your town like a ton of shocks, if you pave the way through showmanship aimed at newspapers, radio/TV, public officials...and every citizen for whom The Night Holds Terror today!"

Some of the suggested campaigns include: creating safety posters which incorporate the film's title into slogans including "Beware! The Night Holds Terror!" and "Don't Stop for Hitch-Hikers--The Night Holds Terror!"; persuading local merchants to offer crime deterrents such as locks, police whistles, alarms, door chains, window bars, etc., and then having them advertise, "The Night Holds Terror, But Not For Our Customers!"; and holding an essay contest seeking the best answer to the question "If a Stranger Walked Into Your House With a Loaded Gun, What Would You Do?" (Run!)

Theatre owners were also advised to make the "pointing gun-hand" artwork (as shown on the pressbook cover above) the focal point of their lobby displays for The Night Holds Terror. "When blown-up and cut-out", the artwork is "a shocker for your inner theatre lobby", the pressbook explains. The image could also be printed on cards placed on the sidewalk to direct patrons into the theatre and be used to cover door panels, overhead boards and stair risers in the lobby.

Then, there are the spine-tingling newspaper ads:

 

 

 

And the provocative posters:

(Moviegoers were probably "Terror"-fied before they even saw the picture!)

The pressbook also contains some blurbs about the actors, including a nice write-up about Jack Kelly:

 

Well, that wraps up our look at pressbooks for The Night Holds Terror. Please stay tuned for much more about JK in TDS! :)