"Maverick" and Moppets :)

Clipart image of kids watching TV courtesy Clipartmag.com; 

image of Jack Kelly from the La Bartista Kellection

Howdy!

Like most of us, I grew up watching television. One of my earliest childhood memories is of eating a messy chocolate cupcake while watching The Lone Ranger on TV. 

So, when I recently stumbled upon a scholarly study about television and children which was published in the late 1950's, I was fascinated. Now, I wasn't around in the Fifties, but I've seen reruns of many of the programs mentioned in the study, including Maverick. 

Which age groups were most captivated by Bart and Bret? Let's find out:

First, a bit of background. The study is titled "Television in the Life of a Child--Implications for the School". It was authored by Wilbur Schramm of Stanford University. 

Dr. Schramm opens his study by explaining, "This paper is concerned with an activity which fills approximately one-sixth of the waking hours of an American child three years of age or over. It is an activity which ten years ago was known to only a few children, but in the last decade has replaced many of their other activities and rearranged their lives on a grand scale. Furthermore, this activity represents an experience so potent and flexible that it not only serves as the source of externally controlled recreation for children, but also is coming to be entrusted with a part of the teaching function of the schools. I refer, of course, to television."

(Naturally, today "television" could be substituted with "computing", "cell phone use", "social media use", etc.)

Dr. Schramm also noted that studies at the time revealed elementary school students viewed two to three-and-a-half hours of TV each day; their use of television began early (he recalls seeing babies in bassinets watch horses run across the TV screen); by age six, 90 percent of children were viewing television, meaning "that the average child brings to the first grade with him whatever adheres to his vocabulary, his values, and his picture of environment from several years of watching television."

Schramm discovered that--surprise!--the kids who were surveyed didn't really watch much educational TV. What did they watch instead? 

"As the child passes through the school years, childish programs are gradually replaced with adventure, crime, family serials and popular dance. Disneyland and Zorro dominate the first six school years; 77 Sunset Strip, Maverick, American Bandstand and Peter Gunn, the second six years."

Maverick was the third most popular program among 5th graders and fourth among 6th graders. It was first with 8th grade boys and third with 8th grade girls. 10th grade boys placed Maverick second in popularity and 10th grade girls rated it fourth. Finally, 12th grade boys put Maverick in second place and 12th grade girls ranked it in third place. Other popular programs among teens included The Rifleman, Sea Hunt and Gunsmoke.

There's some hand-wringing in the study about how all this TV viewing might cause youngsters to imitate things they saw on screen.  Well, I watched a lot of Bugs Bunny as a kid and have never had the slightest inclination to drop an anvil on anyone. And, watching TV led me to Maverick and Jack Kelly, and that's not a bad thing. :) 

Please stay tuned for additional studious dissertations on Mr. John A. Kelly, Jr., er, more fun with JK in the next TDS!