Showing posts with label rebrand. Show all posts
Showing posts with label rebrand. Show all posts

Thursday, March 18, 2010

Jack Kelly - Maverick is His Name, Too! :)


Hello Everybody,

I noticed that Linda Alexander, author of the forthcoming Jack Kelly biography, has proposed a campaign on Facebook to "rebrand" Maverick in the public's mind so that they'll think of Jack Kelly as well as James Garner whenever the show or role is mentioned.

And I'm all for it! :)

In fact, that's one of the reasons I started this blog, to help people remember--or perhaps learn for the first time--that James Garner wasn't the only Maverick.

Now, I have nothing against Jim Garner. He's a well-loved actor who's had a long, successful showbiz career. I grew up enjoying Garner in The Rockford Files and those Polaroid commercials like everyone else. And, if he doesn't devastate you at the end of The Notebook, well, then you'd better make sure your heart hasn't turned to stone.

However, when it comes to Maverick, usually James Garner is all you hear about. It's as if Jack Kelly has been mysteriously edited out of people's memories of Maverick.

Believe me, I've received plenty of blank stares at antiques shows when vendors ask me if I'm looking for anything in particular and I tell them I collect JK memorabilia. Then, I mention Maverick.

"Oh, I have lots of Maverick stuff with James Garner, but, sorry, nothing with Jack Kelly."

About a year ago, when I first became aware of JK, Encore Westerns was running Maverick promos where present-day poker players gushed, "Maverick is James Garner!" There was nary a mention of JK, or even Roger Moore. One would have thought that Garner was the lone star of the show.

Shortly before that, John McCain and Sarah Palin branded themselves "mavericks" during the 2008 presidential campaign. Blogs and newspaper op-ed columns were filled with references to the "real Maverick", and as shorthand they usually showed a still of James Garner in his black Bret costume. Bart never made it to the primaries.

However, what irks me even more than Jack Kelly's contribution to Maverick being forgotten is when it's simply ignored, or summarily dismissed. Like when people say,"Jack Kelly was the other guy. James Garner was Maverick."

Or, "Jack Kelly was the guy we put up with to see James Garner in Maverick."

Even JK once said, "James Garner was Maverick--I was his brother."

Someone on Facebook wondered if such statements actually bothered Jack Kelly.

Apparently, they did.

I found an excerpt from a 1985 James Garner biography by Raymond Strait which quotes JK:

"...So far as I was concerned, the only negative aspect of Maverick, which I learned to understand and worked very hard to overcome, was being known as Bret Maverick's brother.

"Jim Garner was Maverick. The public always saw him bigger than me and that hurt because it diminished my posture. I was painfully aware of it."

Strait says that JG and JK never discussed this disparity, but both were aware of it. JK concluded:

"As the winner of the battle of the Mavericks without having to lift a finger, Jim didn't need to say anything...but I regard that man with genuine appreciation."

I don't think Jack Kelly knew how really good he was as Bart, or how much he was appreciated. He stayed with Maverick from 1957 until it ended in 1962. His last words on screen were spoken as a Maverick in 1991.

Yet, James Garner is still the default Maverick.

So, let's follow Linda's lead and spread the word: Jack Kelly is Maverick, too! :->